当我们在关注竞争品牌而不是从消费者的真实需求出发，事实上，我们正在亲手打造一个同质化的时代，而对消费者来说，您的品牌正离他们越来越远。

When we are paying attention to brand competition rather than begining from the actual demand of consumers, in fact, we are fashioned an era of homogeneity, and for consumers, your brand is far from them.

而当我们暂时停止关注竞争品牌，试着和消费者拉近距离，您会发现，你突然拥有了崭新的视野。

And when we stop focusing on competitive brands and try to get closer to consumers, you'll find that you suddenly have a new vision。